Any new business owner will tell you that one of the most important things when you’re opening up is getting the word out there. For Kirby, owner of Kirby’s Closet in Key West, Florida, part of that strategy had originally included foot traffic going by her downtown location. When COVID-19 hit shortly after signing her lease, she realized that it would take some creativity and social media content to spread the message that not only was she open, but what it would be like once you arrived. For that, she booked a Personal Branding shoot, and a few weeks later we were on set putting her vision into practice.
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