There's a reason you do business with places where you know and like the person running it. Whether you actually know that person in your everyday life, or you simply have built up a personal connection over time coming into their shop, the point is you feel you know them, and regardless of what their competitors are doing, you’ll often default to their business out of respect and loyalty to that person. In effect, they have earned your business through their Personal Brand!
Read MoreWhen you are your brand, maintaining a healthy lifestyle is as much an exercise in business development as writing a new marketing plan or hiring a new employee. You can’t operate at your best in your personal brand if the person - aka “you” - are struggling with your quality of life. But making your life better requires focus and planning. Here’s a quick digest into how.
Read More