Kirby's Closet | Personal Branding Shoot for New Key West Boutique

Any new business owner will tell you that one of the most important things when you’re opening up is getting the word out there. For Kirby, owner of Kirby’s Closet in Key West, Florida, part of that strategy had originally included foot traffic going by her downtown location. When COVID-19 hit shortly after signing her lease, she realized that it would take some creativity and social media content to spread the message that not only was she open, but what it would be like once you arrived. For that, she booked a Personal Branding shoot, and a few weeks later we were on set putting her vision into practice.

BrandingKarrieAugust 21, 2020Kirby's Closetcontent creation, social media content, marketing advice, boutique, fashion, personal branding, small businessComment

Why "I know the owner" 🤝 is such a powerful statement

There's a reason you do business with places where you know and like the person running it. Whether you actually know that person in your everyday life, or you simply have built up a personal connection over time coming into their shop, the point is you feel you know them, and regardless of what their competitors are doing, you’ll often default to their business out of respect and loyalty to that person. In effect, they have earned your business through their Personal Brand!

BrandingKarrieAugust 14, 2020Karrie Porter Photographypersonal branding, self promotion, entrepreneurs, small business, marketing adviceComment