After new owners took over Hog's Breath Saloon, the iconic Key West establishment that's been a staple of island life for decades, I received a call to work with them on their new branding and marketing photos. The saloon’s website and social media are getting a fresh makeover, and I was excited to capture the content that will be part of this new campaign. Check out my take on how the shoot was planned, some of the creative challenges it presented, and the final outcome of some of my favorite photos from that day.
Read MoreAny new business owner will tell you that one of the most important things when you’re opening up is getting the word out there. For Kirby, owner of Kirby’s Closet in Key West, Florida, part of that strategy had originally included foot traffic going by her downtown location. When COVID-19 hit shortly after signing her lease, she realized that it would take some creativity and social media content to spread the message that not only was she open, but what it would be like once you arrived. For that, she booked a Personal Branding shoot, and a few weeks later we were on set putting her vision into practice.
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