Hogs Breath Saloon | Key West Restaurant Marketing and Branding Photography

After new owners took over Hog's Breath Saloon, the iconic Key West establishment that's been a staple of island life for decades, I received a call to work with them on their new branding and marketing photos. The saloon’s website and social media are getting a fresh makeover, and I was excited to capture the content that will be part of this new campaign. Check out my take on how the shoot was planned, some of the creative challenges it presented, and the final outcome of some of my favorite photos from that day.

BrandingKarrieApril 5, 2024Inn at Key Westcontent creation, social media content, marketing shoot, hogs breathComment

Don't Market your Personal Brand to an "Ideal Client Avatar" (Do This Instead)

Sit in any marketing workshop, download any worksheet, or follow any social media guru, and they will start by telling you the same thing: “Start by identifying your ideal client avatar”. The conventional wisdom makes sense on the surface. If you know who it is you want to buy from you, then you can easily gear your offer around their general preferences. The problem for personal brands, however, is that not all interactions, not all decisions, and not all metrics are quantifiable. So I recommend a different approach.

BrandingKarrieMay 2, 2022blog tips, content creationComment

Kirby's Closet | Personal Branding Shoot for New Key West Boutique

Any new business owner will tell you that one of the most important things when you’re opening up is getting the word out there. For Kirby, owner of Kirby’s Closet in Key West, Florida, part of that strategy had originally included foot traffic going by her downtown location. When COVID-19 hit shortly after signing her lease, she realized that it would take some creativity and social media content to spread the message that not only was she open, but what it would be like once you arrived. For that, she booked a Personal Branding shoot, and a few weeks later we were on set putting her vision into practice.

Branding Shoot for Inn at Key West

When I was contacted by the agency for the Inn at Key West, they had one simple goal in mind: to get enough content for the hotel that they would have social media posts for the upcoming year. It would, of course, be supplemented by current events and other timely content, but the overarching goal was to eliminate the need to worry about “what am I going to post today?”

BrandingKarrieMay 5, 2020Inn at Key Westblog tips, content creationComment

3 Blog Ideas for Key West Business Owners

If you're looking for ways to keep the momentum going in your businesses, one activity with a very high return on investment is...yep...blogging! You know it's useful, but you either never have time, or you can't think of anything to write. Well, now is your chance! Keeping in mind the goal is to add value to your customer base - teach them something, provide them with a resource, and point them to tips and tricks.

BrandingKarrieApril 25, 2020blog tips, content creationComment