Don't Market your Personal Brand to an "Ideal Client Avatar" (Do This Instead)

Sit in any marketing workshop, download any worksheet, or follow any social media guru, and they will start by telling you the same thing: “Start by identifying your ideal client avatar”. The conventional wisdom makes sense on the surface. If you know who it is you want to buy from you, then you can easily gear your offer around their general preferences. The problem for personal brands, however, is that not all interactions, not all decisions, and not all metrics are quantifiable. So I recommend a different approach.

BrandingKarrieMay 2, 2022blog tips, content creationComment

Branding Shoot for Inn at Key West

When I was contacted by the agency for the Inn at Key West, they had one simple goal in mind: to get enough content for the hotel that they would have social media posts for the upcoming year. It would, of course, be supplemented by current events and other timely content, but the overarching goal was to eliminate the need to worry about “what am I going to post today?”

BrandingKarrieMay 5, 2020Inn at Key Westblog tips, content creationComment

3 Blog Ideas for Key West Business Owners

If you're looking for ways to keep the momentum going in your businesses, one activity with a very high return on investment is...yep...blogging! You know it's useful, but you either never have time, or you can't think of anything to write. Well, now is your chance! Keeping in mind the goal is to add value to your customer base - teach them something, provide them with a resource, and point them to tips and tricks.

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